The Rise of Functional Beverages: More Than Just a Drink

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So you’re thirsty after a workout or long day at the office and standing in front of the beverage cooler trying to decide what to choose. Sure, you could grab that sports drink or bottled smoothie as usual, but have you noticed all the new functional beverage options lately? There are kombuchas for your gut health, coconut waters for hydration, turmeric lattes for inflammation, adaptogen tonics for stress relief and mushroom coffees for focus.

Functional beverages are the latest craze in the food and drink industry, promising added benefits beyond basic nutrition. Whether you’re looking for an energy boost, better sleep, workout recovery or just general wellness, there’s a functional beverage formulated for your needs.

Read on to learn about the rise of functional beverages and how they can enhance your health and daily performance in more ways than one. The options are endless and taste pretty great too. Your new favorite drink awaits!

Functional Beverages

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What Are Functional Beverages?

Functional beverages are drinks that provide benefits beyond basic hydration. They contain ingredients aimed at improving health, mood, or performance.

Popular types of functional beverages include:

  • Sports drinks: Contain electrolytes like sodium and potassium that you lose in sweat during exercise. Help replenish fluids and prevent dehydration. Popular brands are Gatorade and Powerade.
  • Energy drinks: Packed with caffeine, sugar, and other stimulants like guarana or taurine. Aim to boost alertness and stamina. Red Bull, Monster, and Rockstar are well-known brands.
  • Relaxation or anti-anxiety drinks: Contain ingredients like chamomile, lavender, L-theanine, or CBD to help calm the mind and body. Brands like Just Chill, Calm Drinks, and Recess specialize in relaxation beverages.
  • Nootropic or focus drinks: Contain ingredients touted to enhance cognitive functions like memory, creativity, and motivation. Popular ingredients are bacopa monnieri, rhodiola rosea, and alpha-GPC. Some brands are Mindright, NooLvl, and NutraChamps.
  • Probiotic drinks: Contain live beneficial bacteria strains that can improve gut and digestive health. Usually dairy- or plant-based. Popular brands are Goodbelly, Yakult, and KeVita.

The rise of functional beverages shows that people want drinks that provide more benefits than just quenching thirst. As consumers become more health-conscious, expect many new varieties of functional beverages aimed at enhancing both physical and mental well-being. The possibilities for the category seem endless!

The Growing Popularity of Functional Beverages

Functional beverages are experiencing serious growth right now. More and more, people are looking for drinks that do more than just quench their thirst. They want additional benefits, like antioxidants, probiotics, protein, or adaptogens.

The surge in popularity of ‘Better for You’ Beverages

In recent years, the wellness movement has undergone a remarkable expansion. Today’s consumers are increasingly discerning about the contents of their food and beverages and how these choices can positively impact their health. This growing desire for transparency and a preference for health-centric options have been instrumental in propelling the ascent of functional beverages.

These innovative drinks feature ingredients such as:

  • Turmeric, matcha, or moringa, known for their potent antioxidant properties.
  • Kombucha, kefir, or yogurt cultures, introducing beneficial probiotics.
  • Collagen or bone broth, serving as rich sources of protein.
  • Ashwagandha or maca, valued for their adaptogenic qualities.

The array of options appears limitless. Whether seeking an immunity boost, improved gut health, muscle recovery, or stress relief, there exists a specialized functional beverage to meet those specific needs.

A Customized Beverage for Every Wellness Need

The dynamic functional beverage industry continues to push the boundaries of innovation, consistently introducing novel drinks with distinctive ingredient blends and targeted health benefits. The array of options caters to diverse preferences and individual wellness needs. Some intriguing choices include:

  • Mushroom Lattes with Cordyceps and Lion’s Mane for Brain Health
  • Sparkling Botanical Tonics with Elderflower and Hibiscus for Digestion
  • Hemp Milk Infused with Omega-3 Fatty Acids for Heart Health
  • Cinnamon Turmeric Lattes with MCT Oil for Sustained Energy

These beverages not only offer a tantalizing range of flavors but also address specific health objectives. Whether one seeks to enhance cognitive function, support digestion, promote heart health, or sustain energy levels, the diverse and innovative options in functional beverages allow individuals to tailor their drink choices according to their unique wellness goals.

Functional beverages have emerged as a delectable means for people to proactively nurture their health and optimize performance. The ‘drinkable wellness’ trend is firmly establishing itself as a lasting fixture in the realm of health-conscious choices.

Key Ingredients in Functional Beverages

Functional beverages go beyond mere hydration, incorporating specific beverage ingredients meticulously chosen for their targeted health benefits. Here are some of the crucial ingredients frequently found in popular functional beverages:


Caffeine, a mild stimulant present in coffee, tea, and yerba maté, can enhance alertness and focus in moderate amounts. Many functional beverages harness natural sources of caffeine from green tea, yerba maté, or guarana extracts.


Adaptogens are herbal components that support the body’s capacity to adapt to mental and physical stress. Common adaptogens like ashwagandha, rhodiola rosea, eleuthero, and maca are incorporated into functional beverages to potentially improve focus, alleviate fatigue, and maintain healthy hormone levels.


Turmeric, a root kin to ginger, contains curcumin, a potent anti-inflammatory compound. Functional beverages infused with turmeric are sought after for their potential anti-inflammatory benefits, supporting joint health and cognitive function.

Mushroom Extracts:

Medicinal mushrooms such as cordyceps, lion’s mane, and reishi contain polysaccharides and beta-glucans that may bolster immune function and overall wellness. Mushroom-based functional beverages are gaining popularity for potential advantages in immunity, mental clarity, sleep, and mood.


Probiotics, beneficial bacteria, contribute to gut health and the gut-brain axis. Certain functional beverages feature probiotic strains like Lactobacillus and Bifidobacterium, promoting digestive health, metabolism, and cognitive function. When combined with prebiotic fibers that nourish probiotics, these ‘synbiotic’ beverages may offer even greater benefits.

The synergy of these powerful ingredients distinguishes functional beverages, providing a convenient avenue for obtaining targeted health benefits that extend beyond basic hydration. The increasing appeal of functional beverages reflects a rising consumer interest in natural, holistic approaches to support health, wellness, and performance

Top Benefits of Functional Beverages

Functional beverages go above and beyond basic hydration, offering a plethora of benefits by incorporating ingredients designed to elevate health and well-being. Here are the top advantages associated with these enhanced drinks:

1. Increased Nutrition:
Functional beverages often boast added vitamins, minerals, proteins, or probiotics. Whether you seek an energy boost, digestive support, or post-exercise recovery, there’s a functional drink tailored to meet your nutritional needs on the go.

2. Improved Focus and Cognition:
Certain functional drinks are meticulously formulated to enhance brain function and mental acuity. Ingredients like caffeine, L-theanine, or nootropics such as bacopa monnieri may be included to heighten focus and concentration, offering an advantage when peak mental performance is essential.

3. Better Immune Support:
Functional beverages fortified with vitamin C, elderberry, zinc, or probiotics can provide a boost to your immune system. In the face of challenges like insufficient sleep, high stress, or exposure to environmental pollutants, these drinks offer extra support for your body’s natural defenses.

4. Improved Hydration:
While all beverages contribute to hydration, some functional drinks are specially enhanced to improve this process in unique ways. Those containing electrolytes like sodium and potassium, or natural sources like coconut water, aid in rehydration after exercise or illness. Some also feature blends of carbohydrates and protein for enhanced absorption, benefiting the entire body and brain.

5. Digestive Health and Gut Support:
Probiotic drinks with live active cultures can positively influence the balance of good bacteria in your gut microbiome. Fermented beverages like kombucha offer probiotics and contribute to improved digestion. Maintaining a healthy gut is vital for overall health, immunity, and mood. Functional drinks enriched with prebiotics, probiotics, or digestive enzymes actively support optimal gut function and total body wellness.

In conclusion, functional beverages offer more than just quenching your thirst—they encapsulate a holistic approach to better health and wellness in a bottle, delivering an array of benefits that extend far beyond traditional hydration.

Types of Functional Beverages

The functional beverage market has exploded in recent years with many innovative options to choose from. Here are some of the major types of functional beverages and how they can benefit your health.

Probiotic Drinks

Probiotic drinks contain live good bacteria, such as lactobacillus and bifidobacterium strains, that can improve your gut health and digestion. Popular options include kefir, kombucha, and yogurt-based drinks. The good bacteria in these drinks help maintain the natural balance of flora in your gut microbiome.

Protein Shakes

Protein shakes and smoothies contain protein powder made from ingredients like whey, pea protein or hemp to boost your protein intake. Protein is essential for building and repairing muscle, bone, cartilage, blood, and skin. Look for shakes with at least 20-30 grams of protein per serving to maximize the benefits.

Energy Drinks

Energy drinks contain caffeine, herbs, vitamins and other ingredients intended to increase your energy, alertness and focus. In moderation, certain energy drinks can be fine for a quick boost, but some contain very high amounts of sugar, caffeine and other stimulants which can be unhealthy. It’s best to check the nutrition label and consult your doctor.

Juice Shots

Juice shots are concentrated blends of raw, cold-pressed juices that provide an extra boost of vitamins, minerals and antioxidants. Popular options include wheatgrass shots, turmeric shots, and ginger shots. Just one or two ounces of a juice shot can pack a nutritious punch. However, they are not meant to replace whole foods and should only be consumed occasionally in moderation due to their high sugar content.

Protein Water

Protein water is a hydrating beverage that combines water with protein, offering a convenient and low-calorie option for those seeking a protein boost. It is designed to support muscle growth and recovery without the added sugars found in some protein drinks, making it a portable choice for fitness enthusiasts and individuals aiming to increase their protein intake.

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Nut Milks

Non-dairy nut milks, such as almond milk, cashew milk and oat milk, provide an alternative to cow’s milk with various nutritional benefits. They are naturally lactose-free, lower in calories and contain heart-healthy fats. Fortified versions also provide calcium, vitamin D and vitamin B12. Nut milks can be enjoyed on their own or used as a substitute for cow’s milk in many foods and beverages.

Functional Beverages vs. Traditional Beverages

Functional beverages have exploded in popularity in recent years, offering an alternative to traditional soft drinks and fruit juices. Unlike regular beverages, functional drinks are enhanced with ingredients that provide additional health and nutrition benefits. Here’s how they compare:


Traditional beverages like colas, sports drinks and fruit punches are primarily made up of sugar, water and artificial flavors and colors. Functional drinks contain natural ingredients and supplements like:

  • Protein powders (whey, plant-based) for muscle health
  • Probiotics and prebiotics for gut health
  • Herbal extracts (turmeric, matcha, ashwagandha) for their antioxidant and adaptogenic properties
  • Natural caffeine (green tea, yerba mate) for energy
  • Healthy fats (MCT oil, coconut milk) for sustained energy and brain health


Soda, fruit juice and sports drinks are high in sugar but low in nutrients. Functional beverages are sugar-free or low in sugar, and enhanced with nutrients like:

  • Amino acids for muscle recovery
  • Vitamins and minerals (especially B vitamins and electrolytes)
  • Healthy fats like MCTs for energy
  • Fiber and protein to keep you full


Traditional beverages are meant primarily for refreshment and taste. Functional drinks have specific health and wellness purposes, such as:

  • Pre-workout drinks for energy and performance
  • Post-workout recovery drinks with protein and electrolytes
  • Gut health drinks with probiotics and prebiotics
  • Nootropic or smart drinks for enhanced focus and cognition
  • Adaptogenic drinks to help your body cope with stress

In the end, while a soda or juice can be part of a balanced diet, functional beverages aim to do more. By choosing ingredients specifically targeted at health and nutrition, functional drinks provide benefits beyond just quenching your thirst.

Tips for Choosing the Best Functional Beverages

When choosing a functional beverage, consider the following tips to determine the right drink for your needs:


Check the ingredients list to understand exactly what is in the drink and why. Look for natural, recognizable ingredients without artificial colors or sweeteners. Popular functional ingredients include:

  • Turmeric or curcumin for inflammation reduction and joint health.
  • Ginger for digestion and nausea relief.
  • Matcha green tea for focus and energy.
  • Adaptogens like ashwagandha or maca for stress relief and hormone balance.
  • Probiotics for gut and immune health.


Determine what benefit you want from the drink like energy, relaxation, immunity or digestion. Then choose a beverage formulated specifically for that purpose. For example, a beverage with matcha green tea, yerba mate and citrus would be ideal for energy and focus while a drink with chamomile, lavender and magnesium may promote relaxation and sleep.

Sugar and Calories

Pay attention to the amount of sugar, carbohydrates and calories. While some sugar is needed to balance flavors, choose an option with less than 15 grams of added sugar per serving. For weight management, aim for under 100 calories per serving. Beverages sweetened with stevia, monk fruit or a blend of natural sweeteners are good low-sugar choices.

Caffeine Content

Check how much caffeine is in the drink, especially if you want to avoid or limit caffeine or are sensitive to its effects. Most energy and focus drinks will contain 50-200 mg per serving while relaxation drinks are caffeine-free. Compare brands to find your optimal range.

Reviews and Ratings

Read online reviews from other customers to determine overall quality and taste. Look for mostly positive reviews mentioning the specific benefits and effects the customers experienced. This can help ensure you choose an effective functional beverage that also tastes great.

By following these tips, you’ll be well on your way to finding functional beverages that meet your needs, match your tastes and provide real benefits. Drink up and enjoy!

Functional Beverage Brands to Try

Functional beverages are more than just a drink, they provide benefits beyond basic hydration. The functional beverage market has exploded in recent years, giving you lots of options to choose from. Here are some popular functional beverage brands to try:


Kombucha is a fermented tea that contains probiotics, beneficial bacteria that can improve gut health and digestion. Brands like Kevita, GT’s Kombucha, and Health-Ade offer kombucha in a variety of flavors like ginger, turmeric, and berry.

Coconut Water

Coconut water is naturally hydrating and provides potassium, electrolytes, and other minerals. Popular brands include Zico, Vita Coco, and Taste Nirvana. Look for unsweetened or lightly sweetened options with no added sugar.

Adaptogenic Tonics

Adaptogenic tonics contain herbs and mushrooms that can help your body adapt to stress and promote balance. Rebbl, Sunwink, and Moon Juice are popular adaptogenic tonic brands featuring ingredients like ashwagandha, reishi, and turmeric.

Nootropic Drinks

Nootropic or “brain-boosting” drinks contain ingredients like lion’s mane mushroom, L-theanine, and Bacopa monnieri that may enhance memory, focus and cognition. Look for brands like AlternaSweet,truBrain and Neurohacker Collective.

Mushroom Elixirs

Medicinal mushroom extracts like reishi, cordyceps, and chaga provide antioxidant and anti-inflammatory benefits. Four Sigmatic, Om Mushroom Superfoods and Real Mushrooms offer mushroom elixirs in powder, capsule and ready-to-drink formats.

The functional beverage space offers lots of innovative options to support your health and wellness. Do some research to determine which types of functional beverages and specific brands align with your needs and interests. And of course, be sure to talk to your doctor, especially if you’re on any medications, to ensure any functional beverages you consume are appropriate and safe for you.


So there you have it, a look at the rapid rise of functional beverages and why they’re so appealing. Next time you’re at the store and thirsty for an option to quench your thirst that does more than just hydrate, give one of these multifunctional drinks a try.
You might just find your new favorite beverage – one that provides nutritional benefits, natural energy or mental focus in every sip. The functional beverage trend is here to stay, and with so many brands and varieties now available, you’ve got lots of tasty choices to experiment with. Staying hydrated has never had so many perks and picking up your next drink can be an opportunity to boost your health and wellness. Cheers to that!

Functional Beverage FAQs: Your Top Questions Answered

Functional beverages seem to be popping up everywhere these days, but what exactly are they? Here are the answers to your top questions about these enhanced drinks.

A functional beverage is a drink that provides benefits beyond basic hydration. These drinks contain added ingredients like vitamins, minerals, herbs, or amino acids that provide targeted health and wellness benefits. Some popular categories of functional beverages include:

  • Energy drinks: Contain caffeine, taurine, B vitamins to boost alertness and wakefulness.
  • Probiotic drinks: Contain beneficial bacteria like lactobacillus or bifidobacterium to improve gut health and digestion.
  • Antioxidant drinks: Fortified with compounds like vitamin C, vitamin E or plant extracts to help combat cell damage.

Protein shakes: Supplemented with protein powder, often whey or plant-based, to support muscle health and recovery after exercise

In the U.S., functional beverages are classified as dietary supplements, so they are not strictly regulated by the FDA like foods and drugs. However, the FDA can take action against any supplement found to be unsafe or if misleading claims are made. Many reputable brands choose to have their products independently certified based on safety and quality.

Functional beverages can absolutely be part of a healthy diet when consumed in moderation and as intended. However, some products are loaded with sugar, calories and artificial ingredients, so you have to read labels and choose wisely. The health effects also depend on the specific ingredients and benefits touted. Some ingredients like certain herbs may interact with medications, so check with your doctor if you have any concerns.

Prices for functional beverages can range from under $5 to over $10 per serving depending on the ingredients and brand. In general, you can expect to pay a premium for high-quality, all-natural products with organic and non-GMO ingredients versus more mainstream brands. Buying larger sizes or bundles can help lower the cost per serving.

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